УДК 332. DOI 10.23672/f7091 -0787-1948-p. Лю Фанчен. магистр, Московская школа экономики, Московский государственный университет имени М.В. Ломоносова [email protected]
Abstract. This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing strategies of international companies such as …